The Soft Matte Complete Concealer delivers everything it promises - a natural finish, high coverage and concealing everything you want hidden. For me, I have horrendous dark circles below my eyes. No matter how much sleep I get or water I drink they don't seem to go away. Using this virtually eradicates them. It also helps diminish the redness across my cheeks and nose. For some unknown reason every time I'm getting ready to go out at night my skin turns bright red. This concealer covers that whilst still looking natural. There's also a decent shade range for those with pale/medium skin and plenty of different undertones but there could definitely be more choice on the medium deep/deep/deep dark end of the spectrum. There are just as many variations in skin tone in the deep end of the scale as there are at the paler end.
I actually prefer this concealer to the Radiant Creamy Concealer. It blends into my skin seamlessly, has far better coverage and also longevity than the Radiant Creamy Concealer. The Soft Matte was the only concealer I took with me on my holiday a few weeks ago and after hours of walking in 30+ degree heat my makeup (for the most part) was near perfect. For a pot concealer it also looks beautiful under the eyes, it packs on the coverage but never settles or bunches up into the fine lines. Highly, highly recommend. I still think there is room for the shade range to grow but thats the only complaint I have about this product.