I'm a convert. I love I<3 Makeup. They're affordable but the products I have tested so far are absolutely fantastic. Without a doubt they certainly take 'inspiration' from other higher end brands but at the end of the day the vast majority of people don't have the ability to drop a tonne of money on makeup. So for £4.99 I highly recommend you check this out. Looking on the website it seems as though there are fair few shades available as well if this particular one isn't right for you. I love the packaging, its adorable. I do, however, wish that the actual pan was glued to the cardboard. It falls out and feels a little like kids make-up. You know the one, the blue glittery jelly eyeshadow thing that we put everywhereeee. It looks like that out of the cardboard.
However, the actual product is stunning. The powder feels incredibly smooth to the touch, not gritty like some of the drugstore highlighters I've tried before and it blends beautifully. I feel as though this is a product you can really customise to your tastes, apply a sheer layer for a subtle glow or build it up and send signals to outer space. I'm definitely going to have a look at some of the other shades in this range. The one I currently own is The Goddess of Faith and I certainly feel like a goddess wearing it. It has a lovely light gold/champagne undertone that really compliments my skin tone. If you are fair like me I think you'll love this!