I already knew I loved the Maybeline lipsticks, namely the matte formula in the dark blue tube. I have a few shades and adore them. I hadn't heard anything about Gigi Hadid doing a collab with Maybeline. It was only when I walked into Superdrug on my break looking for Fanta Fruit Twist (my current obsession) that I saw the stand. I've been a little let down with brand x celeb collabs before so I was restrained and only picked up one of the East Coast Lip Kits.
I don't know how consistent the formula is between shades but in the one I went for (Erin) is utterly fantastic. Both the lipstick and lip liner are creamy, pigmented and last incredibly well. I'm also a huge fan of the packaging. The nude with the holographic font, it strikes the perfect balance between playful and classy. Which is what I always want to be. Sassy and classy.
My one gripe is the scent of the lipstick, it smells like play dough. It doesn't stick around after application but its rather disconcerting. Regardless, I wished I'd picked up more from this launch now. I can see this kit becoming a staple. I'm already nearly out of the lip liner! The actual tone of the lipstick I think is fantastic too. I struggle to find a good lip colour for work. I don't always want to be messing around with a red lip but I struggle to find a nude thats both flattering and doesn't get that god awful line in the inside of the lip. If you know, you know. Erin is the perfect mid range. It's a dark nude with mauve undertones. I can see it working on so many skin tones. I'm incredibly pale but would love to see this on a POC beauty.
Have you tried any of the Gigi Hadid x Maybeline range?